Brand Identity Questionnaire

Developing a brand identity is one area of marketing that’s often overlooked. Successful companies know is that defining a solid brand identity helps establish the groundwork needed to pursue marketing tactics that support lead generation and customer loyalty. So, where do you begin?

1 Profile
2 Brand Values
3 Brand Attributes
4 Abstract Values
5 Design

Remember: There’s no need to rush through answering all of these questions! Your responses will ultimately determine your brand’s positioning, so this exercise should take you some time.